The 2026 Vendor Guide
Whether you're an exhibitor, sponsor, or event partner, the Vendor Guide is your central resource for participating in the event. Find everything you need—from booth setup and move-in schedules to venue policies, shipping instructions, credentials, and important deadlines—to ensure a smooth and successful experience at the American Airlines Center.
Since opening in July 2001, the American Airlines Center® has set a new standard for sports and entertainment facilities.
From its traditional architecture to hi-tech innovation, the American Airlines Center has become a premier sports and entertainment venue in the United States. The American Airlines Center is the home of the NBA Dallas Mavericks & NHL Dallas Stars.
Inside, the facility offers the finest in amenities with five concourses, 118 luxury suites, 2 large party suites, 36 theater boxes and room for 20,200 basketball or 18,500 hockey fans. The retractable seating brings the bowl in closer to the action, allowing fans a more intimate experience and exceptional sight lines.
Technical Manual Coming Soon!